Director of Digital Marketing

Responsibilities

• Develop, analyze, and manage key performance indicators with target market audiences.
• Develop, analyze, and manage key performance indicators for customer acquisition costs.
• Develop, analyze, and manage brand image on social media platforms and in-person events.
• Develop, analyze, and manage key performance indicators for marketing campaigns.
• Lead efforts for identified areas through coordination with digital artists, front-end developers, and other members of the team.
• Identify new market opportunities to increase market capitalization in the SaaS database space.

Skillset

• Ability to utilize Excel/Google Sheets to build and track dynamically key performance indicators.
• Ability to coordinate and lead artistic design efforts as it relates to marketing.
• Ability to optimize and analyze the performance of Search Engine Optimization fields.
• Ability to generate brand and marketing material with a variety of tools (eg. Adobe and others).
• Ability to build frameworks, recognize integration opportunities, and automate processes.

Qualifications and Preferences

• A background in marketing, preferably the technology sector.
• A degree is not required.
• Portfolio to demonstrate previous work.